Field Marketing Senior Lead – Business Development

Location: USDALFRI - Dallas Frisco AI HUB (FRI), United States

Company

hirify.global designs, builds, manages, and modernizes mission-critical technology systems for enterprise clients.

What you will do

• Develop and execute field marketing strategies targeting whitespace, net-new logos, and new-scope opportunities.
• Align with Sales, Business Development, Industry, Consult, Alliances, and Marketing leaders on priority accounts and opportunity-creation plans.
• Use data, AI tools, agents, and account intelligence to identify target accounts, personas, relationship paths, market triggers, and entry points.
• Build pre-RFP marketing programs including executive events, thought leadership, advisor engagement, alliance activations, and tailored client experiences.
• Strengthen visibility and credibility through collaboration with third-party advisors, alliances, Corporate Affairs, Corporate Communications, and Brand.
• Develop workshops and co-creation sessions that accelerate engagement, demonstrate innovation, and support opportunity progression.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• At least 7 years of experience in B2B marketing, field marketing, account-based marketing, business development marketing, or a related area.
• Experience in technology services, IT infrastructure, consulting, or enterprise B2B environments.
• Experience creating targeted programs for strategic accounts, new-logo acquisition, whitespace expansion, or executive engagement.
• Strong understanding of complex B2B sales cycles, pipeline development, opportunity progression, and executive buying committees.
• Experience collaborating across Sales, Business Development, Industry, Consult, Alliances, and matrixed Marketing teams.

Nice to have

• Experience using data, AI tools, agents, and account intelligence to guide marketing strategy and activation.
• Familiarity with third-party advisors, analyst relations, alliance marketing, executive briefings, or co-creation experiences.
• Knowledge of Financial Services, Healthcare, or Communications, Media, and Technology sectors.
• Excellent communication, stakeholder management, and executive presence.

Culture & Benefits

• Full-time employment with benefits supporting employees and their families.
• Access to learning programs and certifications from providers including Microsoft, Google, Amazon, and Skillsoft.
• Opportunities to work with Fortune 100 clients and develop new capabilities, relationships, and value.
• Inclusive workplace supported by hirify.global Inclusion Networks and company-wide volunteering and giving programs.
• Client, customer, or partner assignments may require proof of COVID-19 vaccination under the applicable location policy; medical and religious accommodations may be available.