6 часов назад
Senior Field Marketing Specialist (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Field Marketing Specialist (AI): Planning, executing, and optimizing integrated B2B marketing programs across North America with an accent on demand generation, account-based marketing, executive events, and sales alignment. Focus on building multi-channel campaigns, managing client experiences and agency partners, and analyzing MQL, SQL, pipeline, conversion, and ROI performance.
Location: Remote, United States; must be located on the East Coast and work EST hours. Occasional travel and onsite work at corporate or client offices may be required for meetings, events, and initiatives.
Company
provides technology consulting, engineering, and digital services that help brands create platforms and digital experiences.
What you will do
- Develop and execute regional field marketing plans for North America aligned with commercial and growth objectives.
- Design integrated campaigns combining digital marketing, content, events, account-based marketing, and partner marketing.
- Collaborate with Sales, Client Partners, Industry Advisors, Partnerships, and global marketing teams to identify target accounts and generate pipeline.
- Lead regional event strategy and VIP client experiences, including executive events, roundtables, partner events, and industry conferences.
- Support client advocacy, communications, thought leadership, PR, social content, and client transformation stories.
- Track MQLs, SQLs, pipeline, conversion, engagement, event ROI, and campaign performance using CRM and marketing automation platforms; manage budgets, agencies, vendors, and suppliers.
Requirements
- Must be located on the US East Coast and able to work EST hours.
- Bachelor’s degree or relevant professional qualification.
- At least 5 years of experience in B2B marketing, field marketing, demand generation, or integrated marketing.
- Experience managing integrated campaigns, executive-level events, sales alignment, and pipeline generation.
- Strong project management, stakeholder management, analytical, written, and verbal communication skills.
- Excellent spoken and written English for high-level business communication.
Nice to have
- Experience with ABM programs and CRM or marketing automation platforms such as Marketo or HubSpot.
- Background in technology consulting, digital services, IT services, SaaS, or professional services.
- Knowledge of digital transformation, cloud, AI, software engineering, or consulting markets.
- Experience with global matrix organizations, external agencies, and strategic partnerships.
Culture & Benefits
- Remote work with flexible working hours and occasional corporate or client office attendance as required.
- Healthcare, dental, vision, disability, life insurance, and health savings account benefits for US full-time employees.
- 401(k) retirement plan with employer match, performance bonuses, share plan, and recognition awards.
- Career coaching, global career opportunities, training, certifications, conferences, and online learning platforms.
- Wellbeing programs, employee assistance, internal technology communities, hobby clubs, and inclusion initiatives.
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