Senior Manager Consumer Marketing - Social & Community (Pharmaceutical Marketing)

Location: Plainsboro, New Jersey, United States; 20–30% overnight travel required.

Base compensation: $120,300–$222,600 per year, plus bonus eligibility and potential long-term incentives or company vehicles.

Company

hirify.global is a global healthcare and pharmaceutical company developing medicines and solutions for diabetes, obesity, and other serious chronic diseases.

What you will do

• Lead consumer marketing strategy for obesity market development and the launch of a new product.
• Develop social, community, influencer, creator, and content strategies across the consumer journey.
• Plan and execute social-first campaigns, launch activities, community programs, and partnerships.
• Build relationships with agencies, advocacy organizations, digital health partners, research vendors, and strategic alliances.
• Lead agency workstreams, manage timelines, deliverables, budgets, approvals, and launch readiness.
• Define KPIs, monitor performance and social listening, and optimize programs using data and audience feedback.

Requirements

• Bachelor’s degree required; advanced degree preferred.
• 8+ years of progressive consumer marketing, CRM, social and community marketing, account management, or sales experience in the pharmaceutical industry.
• Experience in pharmaceutical or life-science brand marketing strategy and planning; obesity experience is preferred.
• Experience designing and delivering field training programs for sales teams, with an understanding of field-force dynamics and incentive compensation planning.
• Strong project management, prioritization, collaboration, and communication skills.
• Expertise in regulatory guidelines for promotional materials and field engagement.

Culture & Benefits

• Human-centered, insight-driven marketing culture with a test-and-learn approach.
• Medical, dental, vision, life, and disability insurance.
• 401(k), flexible spending accounts, employee assistance, tuition reimbursement, and voluntary benefits.
• Sick time, flexible vacation, and parental leave policies.
• Inclusive recruitment process and equal employment opportunity.