Associate Director, Consumer Marketing (Ophthalmology)

Location: Office-based in Sleepy Hollow, New York, 4 days per week; approximately 10% travel expected.

Salary: $157,200–$256,600 annually.

Company

hirify.global features a role supporting Regeneron's ophthalmology franchise and consumer pharmaceutical marketing programs.

What you will do

• Implement consumer strategy, communications plans, and tactical initiatives for the U.S. ophthalmology franchise.
• Execute omnichannel campaigns across television, print and mail, digital, social media, and patient engagement channels.
• Manage agency-led media planning, evaluate media-buy performance, and optimize programs against business goals.
• Develop digital, social, SEO-informed, video, email, and channel-specific content that drives awareness and consumer action.
• Build patient education tools, testimonials, ambassador programs, CRM experiences, segmentation, and customer journeys.
• Manage budgets, inventory, KPIs, and promotional materials through medical, legal, and regulatory review.

Requirements

• Bachelor's degree required; MBA is a plus.
• 10+ years of progressive marketing experience, including at least 5 years in consumer pharmaceutical marketing.
• Demonstrated omnichannel digital marketing experience.
• Consumer marketing experience in pharmaceutical or biotech organizations.
• Experience marketing biologics is preferred; prior U.S. launch experience is a plus.
• Ability to work from the Sleepy Hollow, New York office 4 days per week and travel approximately 10%.

Culture & Benefits

• Inclusive workplace culture and equal opportunity employment.
• Comprehensive rewards may include annual bonuses, equity awards, retirement benefits, 401(k) matching, insurance, wellness programs, paid time off, and family support benefits.
• Reasonable accommodations are provided during the recruitment process where required.
• Background checks may verify identity, right to work, and educational qualifications.