Group Product Manager (Martech & Adtech)

Location: Munich, Germany; hybrid with 60% onsite and 40% home office. Up to 20 days of work abroad in approved countries is available.

Salary: €111,900–€136,800 gross annual

Company

hirify.global is a pet e-commerce company serving more than 12 million customers across a multinational organization.

What you will do

• Define product strategy and roadmaps for customer lifecycle, Martech, identity, profiling, personalisation, and self-service capabilities.
• Build scalable lifecycle communication and customer engagement capabilities across channels.
• Strengthen Martech, CRM, CDP, and customer data foundations.
• Lead product direction for registration, login, access management, preferences, accounts, and progressive profiling.
• Improve self-service experiences and reduce friction in account and support journeys.
• Lead, coach, and develop Product Managers while driving prioritisation, discovery, and outcome orientation.

Requirements

• 8–12+ years of Product Management experience, including 4 years in a product leadership role.
• Strong experience with customer lifecycle, Martech, CRM/CDP, or digital platforms.
• Proven ability to build scalable, platform-based products in data-rich environments.
• Deep expertise in Martech ecosystems, personalisation, CIAM, CDP, profiling, and zero-party data.
• Experience defining product strategy and roadmaps and translating business goals into product capabilities.
• Experience leading Product Managers and aligning Marketing, Tech, and Data stakeholders.

Culture & Benefits

• Hybrid working model with 60% office time and 40% home office.
• Development opportunities, training, and career support.
• Wellbeing offers and subsidised transport or bike leasing.
• 20% discount on hirify.global products.
• Collaborative and inclusive multinational work environment.