Senior Researcher, Consumer Insights (Gaming)

Location: Irvine, California, United States; in-office attendance is required.

Salary: $94,000–$117,000 per year, full time.

Company

hirify.global develops and publishes video games, franchises, and live services.

What you will do

• Lead complex quantitative and qualitative consumer research projects from intake through delivery.
• Partner with Product, Brand, Corporate Planning, and Publishing stakeholders to define research needs and success criteria.
• Design studies, document methodologies, align stakeholders, and manage research execution.
• Deliver results readouts, synthesize findings, and define actionable follow-up items.
• Lead research road mapping and multi-year budget planning for assigned portfolio areas.
• Mentor junior researchers and review their work for quality.

Requirements

• 5+ years of applied custom research experience.
• Working in the office is an essential function, with face-to-face attendance required for supervision, collaboration, and teamwork.
• Advanced proficiency with survey platforms such as Alchemer or Qualtrics.
• Advanced proficiency with syndicated research tools such as GWI, YouGov Profiles, Circana, or similar platforms.
• Advanced experience using SPSS or similar survey analysis software, plus advanced proficiency in Microsoft Word, Excel, and PowerPoint.
• Advanced analytical reasoning, critical thinking, and written communication skills, with expert-level knowledge of the video games industry.

Culture & Benefits

• Hybrid work model is referenced, while regular in-office attendance is required for this position.
• Work involves close collaboration across Product, Brand, Corporate Planning, and Publishing.
• Research work supports product greenlighting, portfolio strategy, and product health tracking.