Senior Consumer Insights Analyst (Coffee)

Location: Onsite at the Needham, Massachusetts headquarters, United States

Salary: $74,100–$125,600 USD annually

Company

hirify.global is a global product design and technology company developing consumer lifestyle products under the Shark and Ninja brands.

What you will do

• Develop research plans and conduct qualitative and quantitative customer research for trends, insights, and new product development.
• Create research guides and project-based surveys while managing research execution within established budgets.
• Translate customer feedback, latent needs, and dissatisfaction into innovation and product recommendations.
• Identify unmet customer needs that can inform new product and feature directions.
• Collaborate with R&D, Engineering, Brand, Product Development, and internal and external research resources.
• Synthesize complex findings into strategic, actionable insights for stakeholders and leadership.

Requirements

• Bachelor’s degree in Marketing, Psychology, or an applicable quantitative discipline.
• 3–5 years of consumer research experience across qualitative and quantitative methods.
• Training and experience moderating focus groups and conducting one-on-one interviews.
• Strong analytical, organizational, project management, strategic thinking, and presentation skills.
• Ability to work with multifunctional partners, manage shifting priorities, and communicate complex findings clearly.

Nice to have

• Consumer packaged goods industry experience.
• Experience designing new or creative consumer insight methodologies.

Culture & Benefits

• Hands-on, dynamic, agile environment with opportunities to work autonomously as a subject matter expert.
• Medical, dental, and vision insurance, plus flexible spending and health savings accounts.
• 401(k) retirement plan with matching, employee stock purchase program, life and disability insurance.
• Paid time off, company holidays, parental leave, and backup childcare and eldercare days.
• Learning programs, wellness programs, product discounts, pet insurance, and additional employee benefits.