2 дня назад
Senior Consumer Insights Analyst
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Consumer Insights Analyst (Consumer Research): Leading qualitative and quantitative research that shapes household product development and go-to-market decisions with an accent on unmet consumer needs, research methodology, and insight synthesis. Focus on moderating research, managing agencies and budgets, and translating market evidence into commercially relevant recommendations across UK, European, and global teams.
Location: London, United Kingdom — hybrid, with three days per week in the Battersea office
Company
Global product design and technology company developing Shark and Ninja household products across cleaning, cooking, food preparation, home environment, and beauty.
What you will do
- Lead consumer insights work within cross-functional teams, connecting consumer and market understanding to product priorities and go-to-market strategy.
- Own the full research lifecycle, including discussion guides, surveys, moderation, analysis, and actionable recommendations.
- Identify unmet consumer needs and pain points and translate them into product innovation opportunities.
- Select appropriate qualitative and quantitative methodologies and manage external research agencies.
- Synthesise research and market inputs into strategic narratives that influence product and marketing decisions.
- Partner with UK, European, and global teams while managing multiple autonomous workstreams.
Requirements
- Approximately 4–7 years of experience in consumer insights or market research.
- Bachelor’s degree or equivalent professional experience in marketing, psychology, behavioural science, social sciences, business, statistics, or a related discipline.
- Experience with concept testing, pricing research, packaging evaluation, segmentation, and portfolio optimisation.
- Hands-on experience moderating focus groups, conducting one-to-one interviews, and interpreting quantitative research.
- Experience briefing and managing research agencies and external partners, including timelines, budgets, and deliverables.
- Ability to work from the Battersea office three days per week; strong written and verbal English communication skills required.
Nice to have
- Experience in FMCG, consumer technology, durable goods, or an innovation-led organisation.
- Experience with in-home usage tests, product experience research, or in-store research.
- Postgraduate qualification in a relevant discipline.
- Fluency in an additional European language, particularly German, French, Italian, or Spanish.
Culture & Benefits
- Fast-paced, international environment focused on innovation and consumer impact.
- Competitive health insurance, retirement plans, and paid time off.
- Employee stock purchase options, wellness programs, and product discounts.
- Learning programs supporting personal and professional growth.
- Commitment to diversity, equity, inclusion, and career development.
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