DTV Consumer Insights Lead

Location: Deerfield, Illinois, United States

Salary: $105,000–$165,000 USD annually, plus an annual bonus or role-based sales incentive plan.

Company

hirify.global Innovations develops home, security, water, outdoor, and digital products through brands including Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Master Lock, SentrySafe, and Yale residential.

What you will do

• Support Design to Value initiatives by identifying cost, quality, performance, and product innovation opportunities.
• Define research questions, create learning plans, and design studies for consumer, professional, B2C, and B2B audiences.
• Apply qualitative, quantitative, advanced analytics, and AI-driven research methods to understand product usage, perceptions, and value drivers.
• Integrate primary, secondary, consumer, professional, competitive, and category data into actionable recommendations.
• Partner with Product Management, Engineering, Design, Marketing, and Agile product pods to inform testing and product refinement.
• Coordinate external research agencies, improve research methods, and build a repository of consumer learnings.

Requirements

• 10+ years of experience in consumer insights, market research, product innovation, or a related field.
• Bachelor’s degree in a related field or high school diploma/GED with relevant experience.
• Hands-on experience with multiple qualitative, quantitative, advanced analytics, and AI-driven research methodologies.
• Experience with new product innovation, product and user-testing research, and B2C, B2B, and professional audiences.
• Experience designing and executing advanced analytical methods such as discrete choice modeling.
• Strong storytelling, data synthesis, communication, and actionable recommendation skills; proficiency with tools such as Qualtrics, Suzy, Zappi, Forsata, and UserTesting.

Nice to have

• Master’s degree in a related discipline.
• Experience with Agile and AI-enabled research methods, Agile sprints, or product pods.

Culture & Benefits

• Inclusive workplace supporting authenticity, collaboration, learning, and bold decision-making.
• Comprehensive health and wellness benefits.
• Company-contributed 401(k) program.
• Product discounts, flexible time off, adoption benefits, and employee resource groups.