Senior Strategic Insights Researcher

Location: Remote within the United States; Atlanta, Georgia preferred

Salary: $120,000–$135,000 per year

Company

hirify.global is a sports entertainment platform and Daily Fantasy Sports company covering leagues including the NFL, NBA, and esports titles such as League of Legends and Counter-Strike.

What you will do

• Build and personally run pre-launch testing for creative, concepts, messaging, and assets.
• Translate business decisions into research objectives, hypotheses, success measures, and study designs.
• Design mixed-method quantitative and qualitative studies, conduct fieldwork, analyze findings, and deliver recommendations.
• Program surveys with visuals in Qualtrics or a comparable platform.
• Moderate interviews, focus groups, and rapid iterative studies to diagnose why ideas work or fail.
• Partner with Product Marketing, Integrated Marketing, User Acquisition, Product Design, and Creative teams.

Requirements

• 5+ years of experience in market research, consumer insights, advertising research, or a closely related discipline.
• Hands-on experience across the full research lifecycle, including briefs, study design, fieldwork, analysis, and recommendations.
• Experience personally designing and executing creative, advertising, concept, message, or value-proposition testing.
• Experience with experimental or monadic designs, sampling, stimulus exposure, quality assurance, analysis, and interpretation.
• Demonstrated ability to show how research changed a creative or business decision.
• Must be authorized to work for any employer in the United States.

Nice to have

• Experience testing advertising, paid social, television, out-of-home, storyboards, animatics, rough cuts, talent, promotions, or product experiences.
• Experience in sports, gaming, entertainment, consumer technology, or another culturally fast-moving category.
• Experience building benchmarks, research principles, or repeatable creative-learning systems.
• Experience synthesizing consumer research with brand strategy, product context, and in-market performance.
• Responsible use of AI-enabled tools for study development, qualitative coding, open-text analysis, synthesis, or workflow acceleration.

Culture & Benefits

• Inclusive culture with a workforce of more than 550 employees.
• Company-subsidized medical, dental, and vision plans.
• 401(k) plan with company match and annual bonus.
• Flexible PTO, paid parental leave, and disability benefits.
• Workplace flexibility, modern work schedules, company equipment, in-person events, and career development opportunities.

Hiring process

• The application period is expected to remain open for 30 days, subject to adjustment.
• Recruiters discuss the applicable salary range for the candidate's work location during the hiring process.