Consumer Insights Lead (Design-to-Value)

Location: 1 Horizon Way, Deerfield, Illinois, United States

Base salary: $105,000–$165,000 USD per year, plus an annual bonus or role-based sales incentive plan.

Company

hirify.global Innovations develops home, security, digital, water, outdoor, and sustainability-focused products across brands including Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Master Lock, SentrySafe, and Yale residential.

What you will do

• Support Design-to-Value initiatives by identifying opportunities to optimize product cost, quality, functionality, and performance.
• Research consumer and professional perceptions, product usage, value drivers, and innovation opportunities.
• Define research questions, develop learning plans, and manage studies with internal partners and external research agencies.
• Integrate primary, secondary, competitive, category, and product-performance data into actionable recommendations.
• Partner with B2C and B2B Product Management, Engineering, Design, Marketing, and Agile working pods.
• Communicate insights to technical and non-technical audiences and contribute to a shared repository of consumer learnings.

Requirements

• 10+ years of experience in consumer insights, market research, product innovation, or a related field.
• Bachelor’s degree in a related field, or a high school diploma/GED with relevant experience.
• Hands-on experience with qualitative, quantitative, advanced analytics, and AI-driven research methodologies.
• Experience supporting new product innovation and conducting product and user-testing research for B2C, B2B, and professional audiences.
• Experience designing advanced analytic methodologies, such as discrete choice modeling, for complex business questions.
• Strong storytelling and data synthesis skills, with proficiency in tools such as Qualtrics, Suzy, Zappi, Forsata, and UserTesting.

Nice to have

• Master’s degree in a related discipline.
• Experience with Agile and AI-enabled research methods in Agile sprint environments or product pods.

Culture & Benefits

• Inclusive workplace focused on trust, dependability, sustainability, innovation, and collaboration.
• Comprehensive health and wellness benefits with flexible options.
• Market-leading 401(k) program with company contribution.
• Flexible time off, adoption benefits, and product discounts.
• Employee Resource Groups supporting belonging and inclusion.