Head of Growth & Demand (SaaS)

Location: Houston, Texas or remote; hybrid and remote work models depend on proximity to office hubs. Travel and attendance at several annual team and company-wide offsites are expected.

Company

Cloud-based SaaS that helps auto repair shops manage operations, payments, customer engagement, and sustainable growth.

What you will do

• Set the strategic direction for growth and demand across paid media, organic search, AI-driven visibility, website conversion, and integrated campaigns.
• Own paid search and paid social strategy, agency performance, multi-million-dollar budgets, experimentation, and ROI reporting.
• Scale SEO, AEO, and AI-assisted content programs across technical health, on-page optimization, search-friendly UX, and LLM discovery channels.
• Develop the website as a revenue-driving product, improving visitor-to-lead-to-SQL conversion through landing pages, messaging, and continuous testing.
• Build forecasting, attribution, and funnel visibility systems that connect channel performance to pipeline across SMB, Mid-Market, and Enterprise segments.
• Lead and develop teams across Paid Media, Search, Website, Integrated Campaigns, and ABM while partnering with Marketing, Sales, RevOps, Finance, and Product.

Requirements

• 10–12+ years in growth, performance marketing, demand generation, or digital acquisition within SaaS or high-growth technology, including meaningful Director-level experience.
• Proven success scaling inbound pipelines and managing multi-million-dollar paid media programs with direct pipeline accountability.
• Experience planning integrated campaigns across SMB, Mid-Market, and Enterprise segments and reaching fragmented SMB audiences at scale.
• Deep expertise in SEO and AEO, including technical, content, and on-page optimization, plus understanding of AI-driven search and discovery.
• Experience owning a website as a revenue-driving product, building teams, developing forecasting models, and making executive-level decisions.
• Strong analytical, prioritization, communication, and cross-functional leadership skills.

Nice to have

• Experience in automotive aftermarket, field service software, or vertical SaaS for trade-based industries.
• Familiarity with LLM-driven discovery, community-led growth, or advocacy-driven acquisition.

Culture & Benefits

• Remote and hybrid work options with intentional in-person collaboration and supported company offsites.
• Competitive base salary, generous paid time off, and paid maternity, parental bonding, and medical leave.
• Medical, dental, vision, prescription, mental-health counseling, life, and AD&D insurance.
• 401(k) plan with a 100% employer match on contributions up to 6%, plus FSA and HSA options.
• Up to $60 per month for wellness expenses, a $300 home-office setup bonus after one year, and continuing-education support.