Digital Marketing Lead (SaaS)

Location: Hybrid, onsite three times per week (Tuesday–Thursday) at the San Mateo, California headquarters

Annual base salary: $130,000–$152,000, plus a target bonus

Company

hirify.global builds enterprise-grade SaaS for employee and customer experience, using AI to simplify service operations and reduce business complexity.

What you will do

• Build, launch, and optimize digital campaigns across LinkedIn, Google, Reddit, display/programmatic, paid social, and email.
• Execute integrated campaigns supporting new-logo acquisition, pipeline, and revenue growth.
• Build audience segments and support targeted and account-based marketing campaigns.
• Partner with Product Marketing on messaging, landing pages, creative, and campaign content.
• Monitor engagement, conversion, and pipeline performance; run A/B tests across messaging, creative, audiences, landing pages, and digital experiences.
• Collaborate with Marketing Operations, RevOps, Sales, Analytics, agencies, and vendors on tracking, reporting, attribution, and campaign execution.

Requirements

• 3–5 years of hands-on B2B marketing, demand generation, or campaign marketing experience.
• Experience executing multi-channel digital campaigns from build and launch through optimization and reporting.
• Hands-on experience with LinkedIn Ads, Google Ads/SEM, paid social, display or programmatic advertising, and/or email marketing.
• Ability to use campaign performance data to make optimizations and recommendations.
• Strong project management, written communication, attention to detail, and ability to manage multiple priorities in a fast-paced environment.
• Willingness to work onsite at the San Mateo headquarters three days per week.

Nice to have

• Experience with Marketo, Salesforce, Demandbase, 6sense, or other marketing and ABM platforms.
• Experience using AI tools for campaign execution, reporting, research, or personalization.

Culture & Benefits

• Medical, dental, vision, disability, and life insurance options.
• Equity and ESPP participation.
• Flexible paid time off, flexible spending, commuter benefits, and wellness benefits.
• Adoption and parental leave benefits.
• Inclusive workplace committed to equal opportunity and diversity.