Demand Generation Manager (SaaS)

TL;DR

Demand Generation Manager (SaaS): Building and optimizing digital campaigns to drive pipeline and revenue with an accent on paid media, ABM, and multi-channel execution. Focus on increasing new logo acquisition, running A/B tests, and leveraging AI tools for marketing efficiency.

Location: Hybrid (3x/week onsite in San Mateo, CA, USA)

Salary: $130,000 - $152,000

Company

hirify.global builds uncomplicated service software that delivers exceptional employee and customer experiences through AI-powered CX and IT solutions.

What you will do

• Execute integrated demand generation campaigns to drive new logo acquisition and revenue.
• Manage and optimize digital campaigns across LinkedIn, Google, Reddit, and paid social.
• Implement ABM strategies using platforms like Demandbase or 6sense.
• Collaborate with Product Marketing to develop messaging, landing pages, and creative assets.
• Monitor performance and run A/B tests on audiences, messaging, and digital experiences.
• Partner with Sales, RevOps, and Analytics to ensure accurate tracking and attribution.

Requirements

• 4-7 years of hands-on B2B SaaS demand generation or digital marketing experience.
• Expertise with LinkedIn Ads, Google Ads/SEM, and email marketing.
• Experience with ABM platforms (Demandbase, 6sense) and tools like Marketo and Salesforce.
• Must be based in or able to work from San Mateo, CA (hybrid 3x/week onsite).
• Strong analytical skills to translate campaign data into actionable insights.

Nice to have

• Experience using AI tools to improve marketing workflows, personalization, or reporting.

Culture & Benefits

• Comprehensive dental, medical, vision, disability, and life insurance.
• Equity, ESPP, and flexible PTO.
• Commuter and wellness benefits.
• Adoption and parental leave benefits.
• Inclusive environment focused on diversity and equal opportunity.