23 часа назад
Senior Manager, Field & Partner Marketing – Security
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Manager, Field & Partner Marketing – Security (Cybersecurity/SaaS): Building a revenue-producing field and partner marketing function for OneSpan’s Security business, with an accent on Americas pipeline generation, partner activation, and measurable commercial outcomes. Focus on designing regional account-based programs, sell-to and sell-through initiatives, and scalable measurement frameworks across North America, Latin America, and global partner markets.
Location: United States — Remote. U.S.-based role with significant domestic and international travel, particularly for strategic events, Sales meetings, and partner activations.
Company
develops digital identity and anti-fraud solutions for secure digital experiences.
What you will do
- Act as the primary Marketing partner for North American and Latin American Security Sales teams.
- Build quarterly and annual regional marketing plans aligned with target accounts, territories, and pipeline priorities.
- Generate $4M in marketing-sourced Americas pipeline during the first year, including $2M in North America and $2M in Latin America.
- Lead approximately 30 field events and regional activations annually, including executive roundtables, conferences, customer programs, and account experiences.
- Develop global partner marketing programs across systems integrators, distributors, technology alliances, and marketplaces.
- Build sell-to and sell-through programs, co-marketing campaigns, partner enablement, and measurement frameworks tied to engagement, deal registration, pipeline, and revenue.
Requirements
- Approximately 8–12+ years of B2B marketing experience across field marketing, partner or channel marketing, regional marketing, demand generation, or related areas.
- Experience creating marketing programs directly connected to pipeline and revenue.
- Experience building credibility with enterprise Sales organizations and collaborating with Sales leadership and account executives.
- Experience with regional, account-based, field, partner, or demand-generation programs.
- Experience using pipeline, attribution, account engagement, deal registration, and program-performance data to guide investment decisions.
- Professional fluency in English required; Spanish and/or Portuguese proficiency strongly preferred.
Nice to have
- Experience in enterprise cybersecurity, identity and access management, authentication, fraud prevention, fintech, enterprise SaaS, or similarly complex technology.
- Experience with global or regional systems integrators, distributors, technology alliances, or marketplaces.
- Experience building a new function, operating model, program, or process.
- Prior people management is not required; demonstrated leadership, mentorship, and cross-functional influence are valued.
Culture & Benefits
- Autonomous, entrepreneurial role with direct accountability for commercial outcomes.
- Cross-functional collaboration with Sales, Partnerships, Digital Marketing, Product Marketing, and Corporate Marketing.
- Global scope across the Americas, EMEA, APAC, and international partner markets.
- Opportunity to build and scale a global Field and Partner Marketing team as the function grows.
- Significant domestic and international travel is part of the role.
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