3 дня назад
Field Marketing Manager (Cybersecurity)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Field Marketing Manager (Cybersecurity) (B2B Field Marketing/Demand Generation): Developing and executing integrated field marketing programs across the US West Coast and Canada with an accent on account-based marketing, partner initiatives, pipeline generation, and regional budget ownership. Focus on coordinating sales and channel programs, showcasing the Securiti AI + Veeam value proposition, and optimizing campaign performance through funnel, pipeline, and ROI analysis.
Location: Hybrid in the US West Coast, primarily San Jose / Bay Area, with coverage across Canada. Travel required 30–35%, primarily domestic with occasional international travel.
Company
is a data and AI trust company focused on data resilience, data security posture management, and enabling safe AI at scale.
What you will do
- Develop and execute an integrated regional field marketing strategy for the US West Coast and Canada.
- Plan and deliver account-based marketing programs, integrated campaigns, field events, trade shows, webinars, executive engagements, and partner-led initiatives.
- Partner with Sales, BDRs, Channels, Alliances, Customer Success, Product Marketing, Demand Generation, and Communications teams.
- Develop joint marketing initiatives with GSIs, regional integrators, VARs, cloud partners, and strategic alliances.
- Manage MDF, partner-funded programs, and the regional marketing budget.
- Track campaign performance, pipeline contribution, lead conversion, and ROI to optimize regional marketing strategy.
Requirements
- 8+ years of experience in B2B field marketing, demand generation, and/or partner marketing.
- Experience in SaaS enterprise technology, cloud, cybersecurity, and/or data management.
- Experience developing integrated field marketing programs across the US West Coast and/or Canada with budget ownership.
- Proven success driving demand generation and measurable pipeline growth.
- Strong stakeholder management, strategic, analytical, project management, organizational, and communication skills.
- Proficiency with Salesforce, marketing automation platforms, Microsoft Office, and marketing reporting tools.
Nice to have
- Experience with customer advocacy programs.
Culture & Benefits
- Full-time schedule of 40 hours per week.
- Hybrid work arrangement.
- Collaboration across regional Sales, Marketing, Channel, Customer Success, and Product teams.
- Opportunity to support the combined Securiti AI and value proposition.
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