Associate Manager, Consumer Lifecycle Marketing, New

Location: Remote within the United States

Salary: $108,800–$160,000 USD per year, plus potential equity grants.

Company

hirify.global builds last-mile delivery technology connecting consumers with local businesses across delivery categories including grocery, convenience, alcohol, and retail.

What you will do

• Own the consumer onboarding strategy from sign-up through habituation, including milestones, triggers, channel sequencing, and success metrics.
• Continuously test and improve onboarding programs and conversion across the lifecycle funnel.
• Expand customer touchpoints across email, push, SMS, in-app, and other surfaces.
• Develop personalized experiences using customer attributes, behavioral signals, and segment data.
• Manage onboarding channel budgets, allocate investment, and track performance.
• Build KPI frameworks and reporting while partnering with Product, Analytics, and Operations.

Requirements

• 4–6+ years of experience in lifecycle, CRM, or retention marketing.
• Strong technical depth and hands-on familiarity with CRM platforms such as Braze, Iterable, or Salesforce Marketing Cloud.
• Experience executing campaigns across email, push, SMS, and in-app channels.
• Ability to design structured experiments, interpret results, diagnose funnel issues, and create improvement plans.
• Experience managing marketing budgets and making performance-based investment decisions.
• Strong cross-functional collaboration, ownership, and ability to drive initiatives independently.

Culture & Benefits

• High-impact, high-investment work focused on improving the consumer onboarding experience.
• Comprehensive benefits for regular employees, including medical, dental, vision, disability, and life insurance.
• 401(k) with employer matching, paid parental leave, paid holidays, paid time off, and paid sick leave.
• Wellness, commuter, family-forming assistance, and mental health benefits.
• Flexible paid time off for salaried roles.