Lifecycle Marketing Manager (Healthtech)

Location: Anywhere in France; hybrid

Company

hirify.global integrates insurance, prevention, and care into a single digital healthcare experience, serving more than 1 million members and partnering with over 40,000 companies.

What you will do

• Build the lifecycle layer for hirify.global Play, covering onboarding, activation, reminders, reactivation, and win-back.
• Design and execute retention and engagement campaigns for members and HR administrators.
• Build reusable campaign machinery that reduces the cost and effort of future campaigns and events.
• Develop measurement loops using segmentation, experimentation, holdouts, and incremental impact analysis.
• Keep the hirify.global Play product pitch current as features ship and support Sales, KAM, and CSM teams.
• Coordinate lifecycle marketing across multiple audience segments, countries, Product teams, and commercial functions.

Requirements

• Experience in retention and lifecycle marketing at scale for a consumer product such as subscription, gaming, social, media, health, or fitness.
• Experience building marketing systems and standardising reusable campaign processes.
• Strong analytical skills, including funnel analysis, segmentation, experimentation, holdouts, and accountability to product metrics.
• Hands-on campaign execution experience with Customer.io, Braze, Iterable, or an equivalent marketing automation platform.
• Strong copywriting and branding skills, with the ability to express product personality and create engaging moments.
• English required; French, Spanish, or Dutch required for four-country localisation.

Nice to have

• Experience in HR tech, employee benefits, or workplace wellbeing.
• Experience with gamification, challenges, or social mechanics.
• Experience standardising systems reused by other teams.

Culture & Benefits

• Flexible office, sponsored coworking hubs, or full remote work with home office equipment sponsorship.
• Flexible vacation policy and working hours.
• Country-specific commuter benefits and high-quality work equipment.
• Flexible training policy, books, and conference participation budget.
• Dedicated coaching from the first day to support professional growth and impact.