Senior Lifecycle Marketing Manager (AI)

Location: San Francisco, CA; onsite five days per week

Salary: $160,000–$200,000 base salary per year, plus equity and benefits.

Company

hirify.global is building an AI-driven healthcare marketplace that connects patients with providers, transparent pharmacy pricing, affordable medications, personalized medication management, and long-term access to medical records.

What you will do

• Build lifecycle journeys from scratch, including onboarding, activation, cross-sell, upsell, win-back, and churn prevention.
• Orchestrate coordinated email, mobile push, and on-site or in-app messaging with contact strategy and frequency rules.
• Own the Customer.io lifecycle foundation, including requirements, events, attributes, integrations, and implementation with growth engineering.
• Define and govern event, attribute, and audience taxonomies to enable self-serve campaign creation.
• Develop AI-assisted workflows for copy generation, variant testing, journey logic, segmentation, and pre-launch quality assurance, with appropriate human review gates.
• Measure activation, retention, and incremental revenue through holdouts, incrementality analysis, cohort analysis, and selected conversion-rate experiments.

Requirements

• 5+ years of experience in lifecycle, CRM, or retention marketing in a consumer or DTC environment, including a program built from zero.
• Practical AI-native workflow using Claude or comparable tools for copy, segmentation, templates, QA, and analysis.
• Deep hands-on Customer.io experience, or equivalent Braze, Iterable, or Klaviyo experience with the ability to ramp quickly.
• Technical fluency with events, webhooks, APIs, Liquid templating, data models, and marketing instrumentation.
• Ability to pull data in SQL or demonstrate equivalent analytical skills.
• Experience with push and in-app messaging, consumer copy, retention or LTV measurement, and careful messaging of sensitive healthcare topics.

Nice to have

• Experience building internal tooling or agents to automate marketing work.
• Experience with subscription or membership businesses.
• Interest in growing the lifecycle function into a team.

Culture & Benefits

• In-person work at the Downtown San Francisco headquarters with access to public transit.
• Breakfast, lunch, dinner, espresso, and matcha on weekdays.
• Competitive compensation with equity, 401(k) match, paid time off, life insurance, and medical, dental, and vision plans.
• Unlimited PTO, company holidays, wellness sessions, group workouts, and fitness benefits.
• Pre-tax commuter benefits and covered hirify.global membership fees; medications are not included.
• Regular team socials, happy hours, and community events.

Hiring process

• Application review with a resume, lifecycle program example, and AI workflow example.
• Recruiter screen, hiring manager conversation, and a lifecycle-program working session.
• Final conversations with growth and engineering partners, followed by an offer.