Director, Integrated Media Planning

Location: USA - Remote; ability to travel to onsite meetings as needed, typically limited.

Company

hirify.global is an independent full-funnel marketing agency in the U.S. that combines media, measurement, proprietary technology, and channel expertise to drive measurable growth for clients.

What you will do

• Lead strategic planning relationships for key clients and translate briefs into growth opportunities, consumer barriers, and integrated media strategies.
• Develop media plan scenarios, recommendations, and narratives covering paid, earned, and owned media across linear and digital channels.
• Use hirify.global’s planning suite and research tools to connect audience and market insights with client business goals.
• Partner with Client Partners, channel specialists, communications planners, Analytics/Econometrics, Product, and research providers.
• Connect planning outputs to MMM, incrementality, attribution, and broader measurement frameworks while maintaining analytical rigor and QA.
• Support new business pitches, cross-sell opportunities, client education, and the continued development of hirify.global’s planning practice.

Requirements

• 10+ years of media strategy and planning experience.
• 2+ years of people management experience, including coaching, quality review, performance feedback, and goal setting.
• Strong experience across linear and digital channels, particularly video and social planning.
• Expert knowledge of the media landscape and planning, insight, and competitive tools, including Kantar, SimilarWeb, Pathmatics, MRI, or eMarketer.
• Ability to build trusted client relationships, provide strategic counsel, and communicate through executive-level storytelling and presentations.
• Ability to use AI tools responsibly to improve individual and team effectiveness and coach others in their use.

Culture & Benefits

• Fully remote work with flexibility and unlimited paid time off.
• 20 paid holidays, including multiple long weekends.
• Medical, dental, vision, life, disability, and flexible spending account benefits.
• Retirement plan with a match of up to 4% of contributions at 100%.
• Telemedicine, teletherapy, wellness benefits, equity, and giving programs.
• Paid parental leave, on-demand learning, mentorship, and leadership and management development programs.