Senior Media Manager (AI)

TL;DR

Senior Media Manager (AI): Leading end-to-end paid media strategy for enterprise business with an accent on channel mix, budget allocation, and performance measurement. Focus on building strategic media plans that reach key decision-makers and driving commercial objectives through data-driven insights.

Location: Must be based in or able to commute to San Francisco, CA (Hybrid: at least 25% in-office)

Salary: $255,000 - $320,000 USD

Company

Anthropic is a public benefit corporation dedicated to building safe, reliable, and steerable AI systems through large-scale research and collaborative development.

What you will do

• Own the enterprise paid media strategy, including channel mix, budget allocation, and campaign architecture.
• Lead planning and buying across paid social, programmatic, video, broadcast, audio, and trade media.
• Partner with Product Marketing, Growth, and Sales to translate commercial goals into effective media plans.
• Manage agency, vendor, and platform relationships to ensure strategic alignment and execution quality.
• Collaborate with Marketing Data Science to build measurement frameworks for brand lift, attribution, and pipeline impact.
• Present performance insights and strategic recommendations to leadership and cross-functional stakeholders.

Requirements

• Extensive experience in paid media planning and strategy for B2B and B2C brands.
• Proven ability to manage large-scale media budgets and make strategic trade-offs.
• Strong analytical skills with experience in campaign optimization and ROI demonstration.
• Ability to work effectively in a fast-moving, ambiguous environment.
• Must be able to work from the San Francisco office at least 25% of the time.

Nice to have

• Experience planning media against business decision-makers in enterprise software or B2B technology.
• Familiarity with advanced measurement approaches like marketing mix modeling and multi-touch attribution.
• Background in international media planning and navigating diverse market dynamics.
• Understanding of the AI industry landscape and competitive dynamics.

Culture & Benefits

• Competitive compensation and benefits package.
• Generous vacation and parental leave policies.
• Flexible working hours to support work-life balance.
• Collaborative research-driven environment with frequent team discussions.
• Optional equity donation matching.