Vice President, Institutional Channel Marketing Manager (Data & Audience-Led)

Location: Newport Beach, California, USA

Salary: $150,000–$225,000 base salary per year, plus discretionary bonus

Company

hirify.global is a global active fixed-income investment manager serving clients across public and private markets.

What you will do

• Define and operationalize audience segmentation and development frameworks using firmographic, behavioral, and engagement data.
• Partner with sales and client management on account-based marketing, growth marketing, pipeline generation, and client conversion.
• Build integrated, full-funnel and lifecycle marketing programs across email, web, paid media, content, and events.
• Establish KPIs, dashboards, attribution models, and experimentation programs including A/B, cohort, and incrementality testing.
• Develop audience-centric content and personalization strategies for institutional and insurance segments.
• Lead martech, AI, analytics, team development, and continuous optimization initiatives.

Requirements

• Bachelor’s degree required; CAIA, CFA, or another industry designation preferred.
• 10+ years of experience in institutional, channel, or growth marketing within asset management or financial services.
• Expertise in audience segmentation, lifecycle marketing, and ABM strategies.
• Experience with marketing analytics, reporting tools, CRM, marketing automation, and dashboards.
• Deep understanding of institutional client segments, including defined benefit plans, insurance, consultants, and investment products such as fixed income and alternatives.
• Strong communication, analytical, project management, stakeholder influence, and data-backed storytelling skills.

Culture & Benefits

• High-performance, inclusive culture centered on Collaboration, Openness, Responsibility, and Excellence.
• Direct-hire employee position with base salary and discretionary performance bonus.
• Emphasis on accountability, experimentation, continuous improvement, professionalism, discretion, and ethics.
• Opportunities to mentor and develop a high-performing marketing team.
• Support for ongoing learning and professional development.