Principal, Social & Influencer Marketing

Location: Oakland, California; Charlotte, North Carolina; or San Diego, California

Base pay: $205,000–$277,500 in Oakland or $191,000–$258,500 in San Diego, plus potential bonus, equity, and benefits.

Company

hirify.global is a global financial technology platform behind products including TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Set the strategic direction for Credit Karma's owned social content across Instagram, TikTok, YouTube, LinkedIn, X, Reddit, and emerging platforms.
• Build and execute the influencer program, including creator sourcing, contracting, talent vetting, briefing, compliance, and agency coordination.
• Develop community management protocols, escalation paths, and crisis playbooks, personally handling complex or high-stakes situations.
• Partner with in-house creative, Brand, Integrated Marketing, Paid Media, Communications, Sponsorships, and Legal to develop effective platform-native content.
• Own agency scopes, timelines, deliverables, reporting, and quality of output while contributing hands-on to concepts, storyboards, captions, and content revisions.
• Use performance data and AI-powered tools to optimize content mix, publishing cadence, creator selection, and measurement workflows.

Requirements

• 8+ years of experience in social media and/or influencer marketing with hands-on ownership of content creation, publishing, or creator management.
• Demonstrated ability to build and scale an influencer program end to end, including sourcing, contracting, briefing, and measurement.
• Deep fluency across Instagram, TikTok, YouTube, LinkedIn, and X, with a track record of producing native content that performs.
• Strong creative execution skills, including concepting, writing, and shaping content directly.
• Experience managing agency relationships, scopes, timelines, and deliverable quality.
• Bachelor's degree required.

Culture & Benefits

• Senior individual-contributor role with strategic influence and no formal people-management responsibility.
• Opportunity to mentor senior and contingent team members as an informal strategic thought partner.
• Competitive pay-for-performance compensation approach.
• Potential eligibility for cash bonus, equity rewards, and employee benefits.
• Regular pay equity comparisons across ethnicity and gender categories.