Senior Manager, Influencer Marketing (New Ventures)

Location: United States; fully remote work flexibility is available within the US

Salary: $130,000–$150,000 base annually, plus equity eligibility

Company

hirify.global is a virtual medical practice providing 24/7 care for women and children across pregnancy, postpartum, pediatrics, menopause, and perimenopause.

What you will do

• Build and scale the creator and partner ecosystem, sourcing and managing creators, patient advocates, and medical experts.
• Develop UGC-led creative concepts and testing roadmaps using platform trends, performance data, and audience insights.
• Support paid social acquisition by negotiating usage rights, licensing terms, and allow-listing permissions.
• Manage cross-functional workflows from concept through launch and create a repeatable, high-velocity execution system.
• Optimize creative formats, messaging, landing page integrations, conversion rates, CAC, and ROI.
• Track channel performance and partner with Legal and Clinical Operations to ensure compliance with healthcare privacy laws and FTC/FDA guidelines.

Requirements

• 5+ years of influencer, creator, or performance marketing experience.
• Experience driving customer acquisition in DTC health, wellness, subscription, or regulated healthcare industries.
• Demonstrated success building creator programs with measurable reach, engagement, and business impact.
• Hands-on experience managing growth budgets with accountability for conversion rates, CAC, and ROI.
• Deep knowledge of TikTok, Instagram, and YouTube, including usage rights, ad licensing, and allow-listing.
• Ability to translate complex clinical topics into accessible, high-converting social video messaging and use AI tools for creative and performance workflows.

Culture & Benefits

• Mission-driven startup environment focused on improving outcomes for mothers and babies.
• Collaborative, data-driven, fast-moving work across disciplines.
• Health, dental, and vision coverage for employees and families.
• HSA and FSA options, equity participation, and a 401(k) program.
• Competitive vacation policy and 16 weeks of paid parental leave.