Social Media Lead

TL;DR

Social Media Lead: Own Synthesia’s presence across LinkedIn, X, Instagram, TikTok, and YouTube with an accent on shaping the social voice and narrative around AI, creativity, and the future of work. Focus on building a high-performing content calendar, engaging the community, and using analytics to understand what lands and why.

Location: London or New York · Full-time · Hybrid (3 days in office)

Company

AI video platform for business used by leading enterprises.

What you will do

• Own Synthesia’s day-to-day and long-term social presence across LinkedIn, X, Instagram, TikTok, and YouTube.
• Shape the social voice and narrative around AI, creativity, and the future of work.
• Build and run a content calendar with consistent rhythm and strong brand voice.
• Engage with the community in a fun, thoughtful, and authentic way.
• Track performance, spot trends, and interpret analytics to decide what to double down on.

Requirements

• Strong understanding of social media beyond posting: distribution thinking, audience fit, and channel-specific execution.
• Genuine curiosity about AI and its implications for human creativity and the future of work.
• Ability to explain performance outcomes using both instinct and data.
• Excellent writing skills with a clear point of view and a specific, consistent voice.
• Strong organization and ability to run the “machine” while still driving creative direction.

Culture & Benefits

• Hybrid work with 3 days in the office.
• In-house content team (videographers, editors, creators) producing content across formats and channels.
• Opportunity to influence how the brand voice evolves over time.
• Focus on thoughtful, real community engagement rather than purely promotional posting.

Hiring process

• Interviews focused on social strategy, writing/voice, and how you use analytics to drive distribution decisions.
• Discussion of fit with the AI-and-creativity narrative and collaboration with in-house content creators.