обновлено 7 дней назад
Vice President of Marketing (Direct Marketing)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Vice President of Marketing (Direct Marketing): Leading large-scale catalog, print, email, and digital marketing programs for a 45,000-product distribution business with an accent on customer growth, retention, campaign performance, and marketing investment optimization. Focus on directing marketing leaders, using customer analytics and response tracking, negotiating vendor contracts, and overseeing more than $500M in annual investment.
Location: On-site at the corporate headquarters in Pleasant Prairie, Wisconsin, United States
Company
is a family-owned North American distributor of shipping, industrial, and packaging materials with more than 10,000 employees across 15 locations.
What you will do
- Direct catalog and print marketing strategy across a portfolio of more than 45,000 products.
- Lead integrated marketing across catalog, email, and digital channels to drive customer growth, retention, and engagement.
- Measure campaign performance and return on investment using customer insights, data, and response tracking.
- Lead and develop directors and managers across marketing strategy, campaign execution, audience targeting, and operations.
- Partner with Creative, Merchandising, Sales, Finance, and executive leadership to align initiatives and oversee more than $500 million in annual marketing investment.
Requirements
- Bachelor’s degree required; MBA preferred.
- 15+ years of direct marketing, catalog, and print marketing experience.
- 10+ years leading managers and cross-functional teams in a fast-paced business environment.
- Proven success negotiating vendor contracts, managing significant marketing investments, and improving operational efficiency.
- Advanced expertise in customer analytics, segmentation, and database marketing.
- Ability to work on-site in Pleasant Prairie, Wisconsin.
Nice to have
- Experience leading large-scale catalog programs in retail, eCommerce, direct-mail publishing, or direct-to-consumer environments.
- MBA.
Culture & Benefits
- Health insurance coverage and a 401(k) with a 6% employer match starting on the first day.
- Multiple bonus programs, paid holidays, and generous paid time off.
- Tuition assistance for professional continuing education.
- On-site café, fitness center with complimentary personal trainers, and maintained walking trails.
- Drug-free workplace with pre-employment hair follicle drug screening.
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