Director, Consumer Marketing

Location: Chicago, Illinois, United States

Salary: $154,000–$231,000 annual, plus bonus and/or incentive eligibility

Company

hirify.global is a growing worldwide organization offering products, services, and career opportunities across a broad operating environment.

What you will do

• Develop and execute consumer marketing strategies for new and existing products, platforms, and programs.
• Oversee integrated campaigns across digital marketing, advertising, promotions, events, and public relations.
• Translate consumer insights, market research, economic indicators, and competitive intelligence into marketing and investment decisions.
• Partner with Sales and Product Management on go-to-market initiatives, retail and channel readiness, product launches, and revenue objectives.
• Lead consumer marketing teams through managers and senior professionals, setting priorities and managing performance.
• Manage messaging, marketing materials, budgets, resources, external partners, and campaign optimization.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 8–12 years of progressive marketing experience, including significant consumer marketing responsibility.
• At least 5 years of experience leading managers or teams and overseeing complex, multichannel marketing programs.
• Experience supporting revenue growth, product launches, and brand initiatives through cross-functional partnerships.
• Strong knowledge of consumer behavior, segmentation, positioning, multichannel marketing, data analysis, and performance measurement.
• Strong leadership, influence, and strategic execution skills in matrixed environments.

Nice to have

• Master’s degree in Marketing, Business Administration, or a related field.
• Experience leading marketing strategies across multiple product lines, divisions, or market segments.
• Advanced experience with digital marketing ecosystems, social media strategies, and performance analytics.

Culture & Benefits

• Competitive total rewards package with bonus and/or incentive eligibility.
• Health insurance, life and disability coverage, 401(k) contributions, and paid time off for eligible employees.
• Continuing education and training opportunities.
• Commitment to diversity, inclusion, belonging, and career growth.