Head of Customer Lifecycle Marketing (AI)

Location: New York City office, hybrid

Salary: $166,000–$214,000 per year

Company

hirify.global provides an HR platform that helps businesses manage HR needs and focus on running their businesses.

What you will do

• Design and manage lifecycle marketing programs across acquisition, activation, retention, expansion, and advocacy.
• Build journey architecture including audience segments, triggers, sequences, and delivery logic.
• Own customer engagement playbooks and standards across email, in-product, and SMS channels.
• Measure lifecycle marketing performance and optimize programs against customer, platform, and revenue metrics.
• Lead and develop a Customer Lifecycle Marketing team of three senior individual contributors.
• Partner with Marketing Operations, Customer Success, Sales, Product Marketing, Data and Analytics, and Product.

Requirements

• 10+ years of experience in lifecycle, CRM, growth, or customer marketing.
• Experience with platform businesses, expansion motions, and SMB customers is preferred.
• Demonstrated success driving acquisition, retention, expansion, customer, and revenue outcomes.
• Experience building data-driven customer experiences beyond basic email sequencing.
• Experience using AI to automate and personalize customer experiences.
• Proven ability to set direction, hire talent, and develop senior individual contributors.

Culture & Benefits

• Welcoming and casual working environment.
• Benefits and wellness program offerings.
• Company retreats and opportunities to learn from startup community leaders.
• Values include camaraderie, openness, grit, integrity, and simplicity.
• Inclusive workplace with reasonable accommodations for candidates and employees.