1 день назад
Manager, Digital Marketing
82 364 - 149 076$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Manager, Digital Marketing (Marketing Automation/Eloqua): Developing and implementing digital experience strategies that increase enrollment and persistence across multiple educational institutions with an accent on lifecycle KPIs, email nurturing, and conversion-focused initiatives. Focus on optimizing digital marketing technology, identifying opportunities across the student lifecycle, and mentoring marketing specialists.
Location: Chicago, IL, USA; hybrid schedule with four in-office days per week, Monday through Thursday
Salary: $82,364–$149,076 per year
Company
provides technology-enabled healthcare education through five accredited institutions, serving more than 97,000 students.
What you will do
- Develop and track digital experience KPIs across the full student lifecycle.
- Identify lifecycle opportunities and implement conversion-focused initiatives with stakeholders.
- Act as a subject-matter resource for email marketing, nurturing, and digital experience strategy.
- Collaborate with technical leads to optimize the marketing technology stack and evaluate new tools.
- Mentor a digital marketing specialist across strategies and tactics for multiple institutions.
- Complete assigned duties and comply with organizational policies and standards.
Requirements
- Bachelor’s degree in marketing or a related field.
- Five years of marketing automation experience, including Eloqua.
- Strong qualitative and quantitative analytical skills.
- Leadership, initiative, and the ability to work in a fast-paced environment.
- Excellent written communication, presentation, and project management skills.
- Ability to work on a hybrid schedule with four days in the Chicago office each week.
Nice to have
- Eloqua administration experience.
Culture & Benefits
- Health, dental, vision, life, and disability insurance.
- 401(k) retirement program with a 6% employer match.
- Flexible Time Off policy.
- 12 paid holidays.
- Eligibility for an annual incentive program based on individual and organizational performance.
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