Senior Digital Marketing Specialist (Marketo/Salesforce)

Location: USA - Houston, TX, Allen Pkwy; remote work is available. Applicants may be required to appear onsite at a hirify.global office during the interview process.

Salary: $71,300-$124,500 USD annually, plus eligibility for a bonus.

Company

hirify.global provides enterprise legal management products and services through its ELM division.

What you will do

• Execute and optimize integrated demand generation campaigns that drive awareness, engagement, pipeline, and new customer acquisition.
• Build, test, and deploy email campaigns, nurture programs, landing pages, forms, webinar communications, and other digital assets.
• Support Marketo and Salesforce administration, campaign setup, lead routing, lifecycle management, attribution, and reporting.
• Manage website content, landing pages, conversion optimization, SEO, AEO, GEO, analytics configurations, tracking tags, UTM standards, and cookie consent processes.
• Develop dashboards, recurring reports, and performance analyses using campaign, website, funnel, pipeline, and Google Analytics 4 data.
• Contribute to the ELM social strategy and collaborate with campaign management, product marketing, sales, revenue operations, content marketing, and business development.

Requirements

• 4+ years of experience in digital marketing, demand generation, marketing operations, marketing analytics, or a related field.
• Hands-on experience with email, landing page, nurture, or other multichannel digital programs.
• Strong understanding of digital marketing best practices, campaign measurement, and customer journey optimization.
• Experience using marketing and website performance data to develop insights and recommendations.
• Ability to investigate issues, solve problems, improve interconnected workflows, and manage multiple priorities accurately.
• Strong communication, organization, project management, and stakeholder collaboration skills.

Nice to have

• Bachelor’s degree or higher in marketing, communications, journalism, advertising, or a related field.
• Hands-on experience with Marketo, Salesforce, Google Analytics 4, digital reporting tools, website content management systems, landing pages, or forms.
• Knowledge of marketing automation, lead routing, lifecycle management, campaign attribution, and funnel reporting.
• Familiarity with cookie consent management, web tracking, tag governance, SEO, paid media, conversion rate optimization, HTML, or CSS.
• Experience in B2B technology, SaaS, enterprise software, legal technology, or another complex buying environment.

Culture & Benefits

• Full-time position with remote work availability.
• Medical, dental, and vision plans.
• 401(k), FSA/HSA, commuter benefits, and tuition assistance.
• Vacation, sick time, and paid parental leave.
• Participation in a fair interview process that may include onsite attendance at a hirify.global office.