Vice President (Fintech)

Location: New York, NY, United States; office-based role

Salary: $115,000–$270,000 base salary annually, plus potential discretionary bonus.

Company

Marcus by hirify.global is a fully digital consumer bank offering high-yield savings accounts and Certificates of Deposit directly to individual customers.

What you will do

• Own the Marcus public website roadmap, prioritization, enhancement strategy, and governance model.
• Drive customer acquisition, conversion optimization, SEO/GEO initiatives, site modernization, and digital experience improvements.
• Partner with Product and Engineering to define requirements, prioritize platform investments, and deliver scalable customer-facing capabilities.
• Lead A/B testing, analytics strategy, measurement frameworks, attribution models, and customer journey insights.
• Represent Marketing in large-scale transformation and migration programs, managing dependencies, risks, governance reviews, and executive communications.
• Oversee the website team and coordinate with content, Marketing, Analytics, Risk, Legal, Compliance, and Design stakeholders.

Requirements

• 7+ years of experience in digital marketing, website strategy, digital product management, marketing technology, customer experience, or related disciplines.
• Experience leading strategy and optimization for large-scale, customer-facing digital platforms.
• Strong knowledge of digital analytics, experimentation, conversion optimization, customer journey analysis, and performance measurement.
• Experience translating customer and business needs into scalable digital solutions and managing complex cross-functional initiatives.
• Experience operating within governance, risk, compliance, or regulatory frameworks, with strong analytical and executive communication skills.
• Bachelor's degree required.

Nice to have

• Experience in financial services, fintech, or another highly regulated industry.
• Experience with public-facing websites, acquisition channels, digital transformation, migration, or platform modernization.
• Familiarity with personalization, content management, customer experience platforms, SEO, content strategy, and emerging search technologies.
• Experience leading teams and developing talent in a matrixed organization.

Culture & Benefits

• Professional training and development opportunities, firmwide networks, wellness programs, and personal finance offerings.
• Benefits are generally available to eligible active, non-temporary full-time and part-time US employees working at least 20 hours per week.
• hirify.global promotes diversity, inclusion, and reasonable workplace accommodations.