Vice President Group Director, Media Investment (B2B Specialist)

Location: New York, United States

Salary: USD $149,340–$239,148 annually, with potential bonus or incentive compensation.

Company

hirify.global is a networked experience agency delivering data, technology, creative, media, and strategy solutions for leading global brands.

What you will do

• Lead cross-channel media investment across TV, OOH, video, audio, social, search, display, and influencer channels.
• Manage channel investment teams, workflows, quality assurance, tactical planning, buying, and operational execution.
• Build relationships with media partners such as Google, Facebook, and Amazon, supporting negotiations and securing added value.
• Develop holistic media plans, RFPs, partner recommendations, flighting, placements, targeting, and cost structures.
• Manage budgets, pacing, profitability, and cross-channel shifts to exceed client goals and campaign KPIs.
• Partner with clients, finance teams, channel specialists, and Data & Analytics on performance reporting, optimization, and test-and-learn strategies.

Requirements

• 10+ years of media planning and buying experience with a strong foundation in channel investment and activation.
• Bachelor’s degree or higher in advertising, marketing, business administration, communications, or an equivalent field.
• 5+ years of people-management experience, including oversight of five or more direct reports.
• Deep relationships with ad tech firms, brand teams, publishers, and platform partners.
• Strong analytical, negotiation, communication, writing, strategic-thinking, and client-presentation skills.
• Ability to work independently and collaboratively while packaging and selling new concepts and opportunities.

Nice to have

• Experience emphasizing performance media, video, or retail media.
• Familiarity with prompt-based interaction and generative AI tools such as ChatGPT, Google Gemini, DALL·E, or Midjourney.

Culture & Benefits

• Inclusive environment focused on belonging and equitable experiences for all talent.
• Medical, dental, vision, and disability coverage.
• 401(k), paid time off, parental and family care leave, and family-forming assistance.
• Tuition reimbursement and flexible time off.