Principal, GTM Enablement

Location: Menlo Park, California, United States

Salary: $188,000–$246,700 per year

Company

Snowflake is building technology for the era of the agentic enterprise and is scaling its organization to support continued growth and innovation.

What you will do

• Architect and execute Sales Kickoff programs end to end, including narrative, agenda, content, speakers, coordination, and post-event activation.
• Design sales programs that promote outcome-led and value-based selling across the field.
• Chair the Field Enablement Council and own the Field Academy portfolio across onboarding, skill development, and advanced certification.
• Use Gong, Salesforce, pipeline analytics, and leadership input to diagnose capability gaps and deploy targeted workshops, coaching, peer learning, or AI-powered self-serve interventions.
• Adapt field enablement programs for partner sellers in collaboration with Partner Enablement.
• Define business-outcome metrics, report program impact to GTM leadership, and scale effective playbooks across the global field organization.

Requirements

• 10+ years of experience in field enablement, sales strategy, GTM operations, or a related combination, including 5+ years leading programs at scale in enterprise software.
• Experience delivering large-scale sales events such as Sales Kickoff and QBRs with measurable field outcomes.
• Deep knowledge of value selling, MEDDPICC, Challenger, or Command of the Message methodologies.
• Experience leading cross-functional councils or steering committees and managing multiple high-visibility initiatives.
• Strong data analysis, communication, facilitation, and executive stakeholder management skills.
• Experience with LMS, CMS, Gong, Highspot, Salesforce, AI-powered learning, and partner enablement programs; bachelor's degree required.

Culture & Benefits

• AI is positioned as a core collaborator in how work is performed.
• Work emphasizes experimentation, rapid testing, resourcefulness, and agility.
• Collaboration spans Sales, Sales Engineering, Services Delivery, Product Marketing, Field Engineering, Revenue Operations, and Partner Enablement.
• The role supports a global field organization and focuses on measurable business impact.