Associate Director of Lifecycle Marketing

Location: Remote in Canada; Calgary, Montreal, Ottawa, Toronto, or Vancouver. The role may operate 100% virtually from a home office. For global locations where hirify.global has established businesses, permanent residence and current work authorization are required.

Salary: $130,000–$160,000 CAD annual base salary.

Company

hirify.global is a Customer Generation marketing agency supporting SaaS and B2B clients through Paid Media, SEO, CRO, RevOps, Go-to-Market Strategy, and Lifecycle Marketing.

What you will do

• Build the Lifecycle Marketing practice, including its methodology, service offerings, delivery model, technology recommendations, and measurement frameworks.
• Develop lifecycle strategies based on client revenue models, customer journeys, available data, and business objectives.
• Architect end-to-end prospect and customer journeys across acquisition, nurture, conversion, onboarding, retention, expansion, and re-engagement.
• Create segmentation strategies using demographic, firmographic, behavioral, purchase, engagement, lifecycle-stage, and account data.
• Develop testing roadmaps and measurement frameworks connecting lifecycle activity to pipeline, revenue, retention, expansion, and other business outcomes.
• Lead strategic client relationships, support scoping and pitching, and mentor marketers as the practice grows.

Requirements

• 6+ years of experience in Lifecycle Marketing, CRM, marketing automation, retention, or related disciplines.
• Experience supporting B2B, SaaS, Service, or complex eCommerce business models; a purely traditional DTC background is not sufficient.
• Hands-on experience building lifecycle programs from scratch, including segmentation, automation, trigger logic, experimentation, customer journeys, and measurement.
• Working expertise in at least two platforms such as HubSpot, Salesforce Marketing Cloud, Pardot, Klaviyo, Marketo, or Attentive.
• Strong client-facing communication, senior-stakeholder leadership, commercial judgment, and the ability to move between strategy and execution.
• Must permanently reside in Canada, Mexico, or the UK for the corresponding global opportunity and have established current work authorization.

Nice to have

• Agency or consulting experience managing multiple clients and experience with both eCommerce and B2B/SaaS lifecycle programs.
• Experience with channel-driven revenue models, ERP environments such as SAP, Oracle, NetSuite, Epicor, or Infor, and SMS strategy.
• Experience partnering with RevOps, Sales Operations, or Marketing Operations teams.
• Experience auditing lifecycle programs, selling professional services, or building a new capability, department, or service offering.
• Relevant platform certifications across HubSpot, Salesforce, Salesforce Marketing Cloud, Klaviyo, or comparable technologies.

Culture & Benefits

• Remote-first work environment with virtual collaboration through Zoom and Slack.
• Medical, dental, vision, disability, and life insurance coverage for employees and families.
• Unlimited PTO with a two-week minimum, company holidays, birthday off, end-of-year recharge, and paid parental leave.
• Mental and physical wellness benefits, including therapy access, Headspace, physical therapy, virtual workouts, and primary care support.
• Retirement plan with a 3% company match, annual tenure-based bonus, and an annual company-wide retreat.