Principal Product Marketing Manager (Cybersecurity)

Location: Remote, United States-based

Company

hirify.global is an AI-powered recruitment platform listing this opportunity on behalf of a partner company in the cybersecurity technology sector.

What you will do

• Execute product marketing strategy through differentiated positioning, messaging, and go-to-market plans.
• Translate cybersecurity capabilities into clear narratives for customers, prospects, analysts, sales teams, and internal stakeholders.
• Monitor cybersecurity trends, competitive intelligence, industry developments, and emerging technologies to identify market opportunities.
• Develop sales enablement assets, training materials, sales plays, partner content, and objection-handling resources.
• Define customer segments, ideal customer profiles, personas, and core differentiators using market and customer insights.
• Own product launch execution across timelines, stakeholders, messaging, enablement, and communications.

Requirements

• 5+ years of experience in B2B cybersecurity software product marketing.
• Deep cybersecurity ecosystem knowledge, including automated penetration testing, Breach and Attack Simulation, EDR/XDR, SIEM, or vulnerability management.
• Experience partnering with Product Management, Sales leadership, and technical teams on positioning, messaging, and commercial enablement.
• Exceptional communication, presentation, storytelling, and long-form content skills, with the ability to simplify complex technical concepts.
• Proactive, entrepreneurial, hands-on approach with strong problem-solving, collaboration, and influencing skills.
• Bachelor’s degree in a relevant field or equivalent professional experience.

Nice to have

• Experience in technical or customer-facing roles such as systems engineering, technical support, or incident response.

Culture & Benefits

• High responsibility and ownership within a fast-growing technology organization.
• Career development opportunities supported by business growth.
• Global exposure through collaboration with international customers, partners, and colleagues.
• Collaborative work across Product, Sales, Technical Marketing, Growth Marketing, and executive leadership.
• Remote team environment and opportunities to influence cybersecurity market strategy.

Hiring process

• Applications are evaluated through hirify.global’s AI-powered matching process.
• Shortlisted candidates are shared with the hiring company, which manages interviews, assessments, and subsequent steps.