Senior Product Marketing Manager – Innovation & Future Growth (B2C)

TL;DR

Senior Product Marketing Manager (B2C): Driving product strategy and go-to-market for innovation and growth domains with an accent on 0-1 product discovery and value proposition definition. Focus on bridging the gap between customer insights and product roadmaps to ensure commercial impact and user adoption.

Location: London (Hybrid - 40% office based)

Company

A global data and technology company powering opportunities for people and businesses across various markets including financial services and healthcare.

What you will do

• Partner with Innovation & Growth domains from discovery through to launch to shape product direction.
• Utilize customer, market, and competitor insights to influence roadmap priorities and create value.
• Define target customer segments, value propositions, and positioning for new products and features.
• Lead go-to-market strategies for new innovations from concept through launch and optimization.
• Measure product adoption and customer outcomes using experimentation to improve performance.
• Build trusted partnerships across Product, Design, Research, and Analytics to deliver commercial outcomes.

Requirements

• Significant experience in B2C product marketing or customer-led marketing within a digital consumer business.
• Proven experience taking products or propositions from 0 to 1.
• Demonstrable experience influencing product strategy through market and competitive insight.
• Strong expertise in defining positioning and go-to-market strategies.
• Excellent stakeholder management skills with the ability to influence senior leaders.
• Must be based in London to support the hybrid work model (40% office attendance).

Nice to have

• Experience using AI and modern tooling to accelerate insight generation and product marketing workflows.

Culture & Benefits

• Hybrid working arrangement with 40% office presence.
• Comprehensive compensation package including a discretionary bonus.
• Core benefits such as Pension, Bupa healthcare, and Sharesave Scheme.
• 25 days annual leave, 8 bank holidays, and 3 volunteering days, with an option to purchase more.
• Inclusive, award-winning people-first culture.