Product Marketing Manager, Advertising & Engagement (AdTech)

Location: New York, New York, United States. Office-first culture with a hybrid working model; occasional travel may be required.

Annual base salary: $120,000–$160,000 USD, plus eligibility for variable compensation and equity.

Company

hirify.global provides official live sports data, advertising technology, fan identity solutions, and real-time engagement products for the global sports ecosystem.

What you will do

• Develop differentiated positioning, messaging frameworks, and customer-centric value propositions for Advertising & Engagement products.
• Own and support go-to-market plans for product launches, releases, integrations, partnerships, and strategic packages.
• Create sales decks, one-pagers, battlecards, FAQs, product narratives, briefings, and training materials for commercial teams.
• Research advertisers, agencies, broadcasters, programmatic platforms, market trends, and competitors to inform marketing strategy.
• Improve internal and external product communications and drive adoption of new features, including Moment Engine integrations.
• Build case studies, customer proof points, launch reports, and thought leadership showing product impact and commercial value.

Requirements

• 3–5 years of experience in B2B product marketing, product-led marketing, commercial marketing, or a related role.
• Experience in adtech, martech, programmatic advertising, media, fan engagement, or sports technology.
• Ability to simplify complex products and turn technical details into clear, commercially compelling messaging.
• Experience with product positioning, value propositions, launch plans, sales collateral, and enablement materials.
• Strong written and verbal communication skills, including confidence presenting to internal teams and acting as a product evangelist.
• Commercial mindset, strong organization, and the ability to manage multiple cross-functional workstreams.

Culture & Benefits

• Office-first environment designed to support collaboration, connection, and shared learning.
• Hybrid working models vary by role and location.
• Benefits plan, variable compensation eligibility, equity eligibility, and employee wellbeing support.
• Opportunities to develop skills, experience, and career progression.
• Inclusive culture focused on teamwork, courage, and driving change.