Demand Generation Specialist (Cybersecurity)

Location: Hybrid role based in the United States; U.S. citizenship required.

Salary: $80,000–$90,000 per year

Company

hirify.global operates in the DIB security and compliance market.

What you will do

• Plan, launch, and optimize multi-channel demand generation campaigns from concept through performance measurement.
• Build segmented email campaigns and nurture sequences in HubSpot, including tracking and list management.
• Write and edit emails, landing pages, one-pagers, webinars, and other campaign assets in the brand voice.
• Develop creative campaign ideas and identify opportunities to improve lead generation and qualified funnel traffic.
• Monitor funnel performance, analyze campaign data, and recommend changes based on results.
• Support landing page optimization and SEO/AEO-driven content initiatives while exploring AI tools for campaign efficiency.

Requirements

• U.S. citizenship and ability to work in the United States.
• At least 3 years of B2B marketing campaign execution experience.
• Demonstrable copywriting skills across email, landing pages, and short-form campaign assets.
• Ability to work across multiple marketing channels and tools, with strong attention to detail and project management skills.
• Experience proposing and independently advancing campaign ideas.
• Data-oriented approach with the ability to analyze funnel performance and make recommendations.

Nice to have

• Experience with HubSpot Marketing Hub.
• Background in cybersecurity, IT operations, compliance, or government contracting.
• Experience with analytics and marketing reporting tools.
• Bachelor’s degree in marketing, communications, or a related field, or equivalent experience.

Culture & Benefits

• Hybrid work arrangement.
• Annual salary of $80,000–$90,000.
• Opportunity to work across security, compliance, and government-related B2B marketing campaigns.