Senior Marketing Technology Manager (MarTech)

TL;DR

Senior Marketing Technology Manager (MarTech): Designing and managing the technical infrastructure for performance marketing, including tagging, tracking, and platform integrations with an accent on signal quality and data reliability. Focus on operationalizing AI-enabled workflows to automate segmentation and personalization while ensuring strict privacy and consent governance.

Location: Must be based in Toronto, Canada (requires 3 days in office once the hub is operational).

Salary: $141,250 - $220,250 USD

Company

hirify.global is a global AI-enabled talent marketplace connecting businesses with highly skilled freelancers and fractional talent across various domains.

What you will do

• Own Google Tag Manager end-to-end, managing tagging, tracking, and pixel deployment for Paid Acquisition, Paid Social, and SEO programs.
• Design and optimize browser-side and server-side measurement, including Conversion API implementations and data syncs across CDP destinations.
• Lead complex MarTech initiatives regarding tracking architecture, CDP integrations, and consent signal orchestration.
• Build and operationalize AI-enabled workflows to automate segmentation, personalization, and marketing operations.
• Collaborate with Engineering, Data, Legal, and Privacy teams to embed governance and compliance into data collection and AI workflows.
• Author and maintain Privacy Impact Assessments and data-flow documentation for marketing data.

Requirements

• Deep expertise in GTM, Google Analytics, pixel strategy, server-side tagging, and advanced data layer design.
• Proven ability to lead complex cross-functional initiatives as a senior individual contributor.
• Technical fluency in SQL and experience with data troubleshooting and scalable data pipelines.
• Experience designing prompts and integrating AI tools or agents into technical marketing operations.
• Must be based in Toronto, Canada.

Culture & Benefits

• Competitive benefits provided initially through a hiring partner.
• Opportunity to transition to direct employment with hirify.global once the Toronto hub is established.
• Access to hirify.global's global resources, culture, and growth opportunities.
• Commitment to a diverse, inclusive, and equitable workforce.