Marketing Operations Manager (B2B)

TL;DR

Marketing Operations Manager (B2B): Serving as the operational backbone of the marketing organization by managing the marketing technology stack and data infrastructure with an accent on HubSpot administration, CRM integrations, and performance analytics. Focus on building scalable processes, implementing AI-driven automation, and ensuring data integrity across the lead lifecycle.

Location: Must be based in or able to commute to Toronto, ON

Salary: CAD $80,000–$120,000/year

Company

hirify.global is the world's largest first-party data and insights platform, powering research for global brands and agencies.

What you will do

• Serve as the primary administrator for HubSpot, ON24, and related marketing technology tools.
• Design and maintain bidirectional data integrations between marketing systems and Microsoft Dynamics 365.
• Build and maintain dashboards, attribution models, and performance reports to track KPIs and revenue goals.
• Own the lead lifecycle process from capture to sales handoff, including scoring and routing rules.
• Develop scalable campaign templates and operational processes for regional marketing teams.
• Implement AI agents and automation tools to improve campaign velocity and team productivity.

Requirements

• 4–6+ years of hands-on marketing operations experience.
• Proficiency in HubSpot and working knowledge of CRM platforms like Microsoft Dynamics 365.
• Proven track record of building integrations between marketing and sales systems.
• Strong analytical skills with the ability to translate data into actionable insights for leadership.
• Experience with B2B go-to-market motions, including enterprise and self-service channels.
• Practical experience implementing AI agents or automation tools to improve workflows.

Culture & Benefits

• Comprehensive medical and health benefits package.
• Discretionary incentive program.
• Commitment to an inclusive, diverse, and accessible work environment.
• Supportive culture with accommodations available for individuals with disabilities.