Director of Demand Generation

Location: New York, NY; preference for candidates within commuting distance of offices in San Francisco, Seattle, or New York City. In-person collaboration is valued.

Salary: $230,000–$250,000 OTE annually, including base pay and commission; equity and benefits are excluded.

Company

hirify.global is an AI-driven causal marketing platform that helps businesses optimize advertising spend through marketing measurement, data science, and growth expertise.

What you will do

• Own enterprise demand generation strategy, pipeline targets, target-account prioritization, and ABM programs.
• Define the ICP, segmentation, audience-specific messaging, and value propositions in partnership with Product Marketing.
• Develop multi-touch, multi-threaded campaigns for complex enterprise buying committees and new audiences.
• Set channel strategy and manage the Demand Gen budget across paid acquisition, content, lifecycle email, events, webinars, sponsorships, and field programs.
• Build pipeline modeling, reporting, attribution, funnel measurement, and performance tracking by segment and business stage.
• Manage and develop one direct report while overseeing agency and contractor relationships.

Requirements

• 6–10 years of experience in Demand Generation with direct ownership of a pipeline number.
• Experience building an ABM or enterprise demand motion from the ground up.
• Track record of generating pipeline in enterprise sales environments with long, multi-stakeholder buying cycles.
• Experience defining ICPs and developing messaging for different audiences.
• Strong understanding of paid acquisition, budget management, intent and demand-generation tooling.
• Strong analytical skills, including attribution, funnel reporting, pipeline modeling, and close partnership with Sales.

Nice to have

• Experience marketing to marketers or selling martech, measurement, or analytics products.
• Experience at a company transitioning from mid-market to enterprise.
• Familiarity with ad tech, media buying, and marketing analytics.
• Experience displacing entrenched legacy vendors.
• Early-stage experience building a marketing function from the ground up.

Culture & Benefits

• Small, high-ownership team that values experimentation, speed, impact, and continuous learning.
• AI tools are used daily to improve decision-making and execution.
• Flexible PTO, equity, and health, dental, and vision insurance with multiple plan options.
• WFH stipend, events and offsites, free lunch at office locations, and new parent leave.