обновлено 12 дней назад
Senior Product Marketing Manager (Remote)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Product Marketing Manager (Enterprise Events Platform): Owning go-to-market strategy, positioning, pricing, and business readiness for an enterprise event management platform with an accent on persona-specific use cases, customer research, and cross-functional leadership. Focus on shaping roadmap and monetization decisions, launching multi-quarter platform capabilities, and building AI-enabled systems that increase product marketing velocity.
Location: Remote, United States
Company
provides an enterprise events platform used by customers to plan, run, and measure complex events.
What you will do
- Own go-to-market strategy for the core events platform across evaluation, renewal, and expansion.
- Partner with product and executive leadership to develop validated, persona-specific use cases, positioning, messaging, and pricing strategy.
- Lead business readiness for major releases, INSIGHT, Sales Kickoff, and other strategic initiatives.
- Maintain sales enablement assets, release communications, presentations, webinars, and event content.
- Conduct market, competitive, and customer research to inform product strategy and roadmap decisions.
- Identify and build AI-enabled frameworks and systems that improve product marketing operations.
Requirements
- 5–10+ years of successful B2B software product marketing experience, or product management experience with a strong marketing focus.
- Experience in event management software or a comparable enterprise SaaS category with complex buying groups and large-scale deployments.
- Experience building business cases, partnering with executives on roadmap and monetization decisions, and bringing products to market with measurable business results.
- Experience with SaaS companies using agile development and continuous delivery.
- Experience leading large cross-functional initiatives and coaching or mentoring product marketers.
- Hands-on experimentation with AI and excellent communication, judgment, integrity, and execution skills; MBA or comparable experience.
Culture & Benefits
- Remote work environment.
- Cross-functional collaboration with product, marketing, sales, customer success, and executive leadership.
- Opportunity to work with Fortune 500 event and marketing teams.
- Participation in customer events, industry conferences, and company-run events.
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