1 день назад
Senior Product Marketing Manager (Austin/US Remote)
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Описание вакансии
Текст:
TL;DR
Senior Product Marketing Manager (Austin/US Remote) (B2B SaaS/AI): Defining vertical go-to-market strategy and positioning for an AI-powered employee hub platform across enterprise industries with an accent on buyer personas, industry narratives, and sales enablement. Focus on translating platform integrations and AI features into verticalized solution packages, creating demand-generation content, and tracking market and regulatory shifts.
Location: US remote, with Austin specified in the title
Company
provides an AI-powered Employee Hub and collaborative experience platform for enterprise communication, collaboration, engagement, and digital transformation.
What you will do
- Own the end-to-end industry go-to-market strategy, positioning, messaging, and core content for target enterprise verticals.
- Develop buyer-persona insights for C-level stakeholders, including industry pain points, regulatory drivers, and digital workplace requirements.
- Create verticalized sales enablement materials such as pitch decks, competitive battle cards, discovery scripts, and demo flows.
- Partner with Product Management to launch industry-specific solution packages using Microsoft 365, Google Workspace, ServiceNow, HRIS integrations, and AI features.
- Produce thought leadership assets, white papers, customer case studies, solution briefs, and industry-focused web messaging.
- Collaborate with Marketing, Sales, Customer Success, and leadership on demand programs, market intelligence, and product roadmap priorities.
Requirements
- 6+ years of experience in B2B SaaS product marketing, including 2–3 years in vertical or industry marketing.
- Strong knowledge of Employee Experience, enterprise intranets, internal communications, or digital workplace software.
- Ability to turn complex technical features into clear, value-driven industry narratives and customer stories.
- Experience building enablement programs and go-to-market campaigns that support pipeline growth, win rates, and deal size.
- Familiarity with enterprise IT environments, Google Workspace, Microsoft 365, and major AI and technology ecosystems.
- Ability to influence and align Sales, Product Management, Customer Success, and executive stakeholders without direct authority.
Nice to have
- Experience marketing to deskless or frontline workforces.
- Familiarity with AI or LLM applications in employee engagement or productivity platforms.
- Experience in global, cross-cultural, or US-and-Europe SaaS environments.
Culture & Benefits
- 25 vacation days, 9 sick days, 10 paid holidays, and 2 floating holidays.
- 100% employer-paid United Healthcare benefits from day one.
- 401k plan with a 100% match on contributions up to 4%.
- Inclusive maternity and paternity leave.
- Team celebrations, seasonal events, and employee-provided equipment choice.
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