Senior Product Marketing Manager – Industries (AI)

Location: Austin / US Remote

Company

hirify.global provides an AI-powered employee hub and collaborative experience platform for enterprise communication, collaboration, engagement, onboarding, and knowledge sharing.

What you will do

• Define end-to-end industry go-to-market strategy, positioning, messaging, and core content for target enterprise verticals including Retail, Hospitality, Healthcare, and Manufacturing.
• Research C-level buyer personas, vertical pain points, regulatory drivers, and digital workplace requirements.
• Build industry-specific sales enablement assets, including pitch decks, competitive battle cards, discovery scripts, and demo flows.
• Partner with Product Management to launch verticalized solution packages based on platform capabilities, Microsoft 365, Google Workspace, ServiceNow, HRIS integrations, and AI features.
• Create thought leadership, white papers, customer case studies, solution briefs, and industry web messaging.
• Collaborate with Marketing, Sales, Customer Success, and executives on demand programs, market intelligence, and product roadmap priorities.

Requirements

• 6+ years of total experience in B2B SaaS Product Marketing, including at least 2–3 years in vertical or industry marketing.
• Strong knowledge of Employee Experience, enterprise intranets, internal communications, or digital workplace software.
• Ability to distill complex technical features into clear, value-driven industry narratives and customer stories.
• Proven experience building enablement programs and go-to-market campaigns that contribute to pipeline growth, win-rate improvement, and deal-size expansion.
• Experience working in enterprise IT environments involving Google Workspace, Microsoft 365, and major AI or technology ecosystems.
• Ability to influence and align Sales, Product Management, Customer Success, and Executive Leadership without direct authority.

Nice to have

• Experience positioning solutions for deskless or frontline workforces.
• Direct experience in industry marketing.
• Familiarity with AI or LLM applications in employee engagement or productivity platforms.
• Experience in a global, cross-cultural, or dual-headquartered US and Europe SaaS environment.

Culture & Benefits

• 25 vacation days, 9 sick days, 10 paid holidays, and 2 floating holidays.
• United Healthcare coverage with employer-paid benefits from day one.
• 401(k) plan with a 100% match on contributions up to 4%.
• Inclusive maternity and paternity leave, team celebrations, and seasonal events.
• Choice of equipment for the workspace and an inclusive environment welcoming candidates from all backgrounds.