Senior Product Marketing Manager (AI)

Location: San Francisco, CA; hybrid, with 3 days in the office

Estimated California base salary: $150,000–$165,000 per year, plus $20,000 variable compensation and eligibility for hirify.global's equity plan.

Company

hirify.global provides an AI-powered operating system for institutional real estate investing, combining listings, investment data, and intelligent execution workflows.

What you will do

• Develop positioning, messaging, value propositions, and the platform narrative across products, audiences, and priority use cases.
• Lead go-to-market strategy for major launches, including audiences, use cases, enablement, success metrics, and cross-functional execution.
• Conduct customer research, competitive intelligence, and win/loss analysis to identify buying triggers, unmet needs, and differentiation opportunities.
• Refine ICPs, personas, segmentation, use cases, pricing, packaging, and commercialization strategy using qualitative and quantitative data.
• Create sales enablement materials such as narratives, competitive guidance, training, battlecards, and objection-handling resources.
• Bring customer and market insight into product planning, roadmap discussions, naming, packaging, and solution design.

Requirements

• 7+ years of B2B product marketing experience, ideally in enterprise SaaS, fintech, proptech, data, financial services, or another complex technology category.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Demonstrated success with positioning, messaging, product launches, and go-to-market strategy for sophisticated products and enterprise buyers.
• Experience with customer and market research, competitive intelligence, win/loss analysis, ICP and segmentation strategy, and pricing and packaging.
• Strong analytical, written, verbal, and cross-functional leadership skills, including the ability to influence Product, Sales, Customer Success, Finance, and executive stakeholders.
• Strong fluency with AI tools and the ability to apply AI to marketing research, analysis, strategy, productivity, and execution.

Nice to have

• Knowledge of commercial real estate, institutional investing, private markets, or capital markets.
• Experience quickly mastering complex industries, workflows, and sophisticated buyer audiences.

Culture & Benefits

• Hybrid work policy with 3 days in the office.
• Medical, dental, and vision insurance.
• Flexible Spending Account, paid parental leave, and 401(k).
• Company-sponsored commuter benefits and flexible time off.
• Catered lunches, snacks, and monthly wellness reimbursement.
• Equity plan eligibility.

Hiring process

• Interviews are conducted by video conference.
• AI-assisted transcription tools may be used during interviews for internal note-taking and evaluation.