Director, Product Marketing (AI)

Location: Remote within Canada

Salary: $147,000–$184,000 CAD base salary plus a generous CIP

Company

hirify.global is an agentic procurement platform that helps mid-market organizations control and manage their spend.

What you will do

• Define company-level positioning, narrative, messaging architecture, market segmentation, and differentiation in the procurement market.
• Own the AI and agentic product narrative, customer research, win/loss analysis, competitive intelligence, and analyst relations.
• Lead portfolio go-to-market strategy, launches, direct-to-customer communications, sales enablement, and product marketing performance measurement.
• Build an AI-enabled Product Marketing practice with shared tools, context, workflows, and quality standards.
• Influence roadmap, pricing, packaging, launch sequencing, pipeline, adoption, retention, and market investment decisions.
• Coach two Product Marketing Managers and own the team's structure, operations, quarterly planning, and portfolio coverage.

Requirements

• 10+ years of experience in B2B SaaS marketing, including significant Product Marketing leadership and direct people management.
• Experience owning positioning and messaging for a multi-product or complex SaaS platform, including repositioning or a category shift.
• Experience leading portfolio-level go-to-market strategy from segmentation and launches through enablement, customer communications, and adoption.
• Ability to translate customer, competitive, win/loss, and market insights into decisions on positioning, roadmap, pricing, and packaging.
• Experience influencing executives, Sales, Product, Customer Success, customers, and industry analysts.
• Must be AI-fluent in practice, with experience changing team workflows and building repeatable AI-assisted processes.

Nice to have

• Experience acting as an external voice through analyst briefings, press, and webinars.
• Exceptional writing and storytelling skills for communicating complex platforms to CFO and finance audiences.

Culture & Benefits

• Remote-first work with flexible working hours within Canada.
• Flexible time off with an accountable, trust-based approach.
• Extended health, vision, and dental coverage, an Employee Assistance Program, and a health and wellness spending account.
• Educational lunch-and-learn sessions and continuous learning opportunities.
• Competitive stock options and additional incentive compensation.