Director of SMB & Self Serve Demand Generation (AI)

Location: Remote in Canada or the United States

Salary: $156,000–$253,500 annual salary for US-based candidates; accomplished stage at $185,300

Company

hirify.global is a founder-led, high-growth SaaS company providing products and tools used by thousands of healthcare clinics to manage their businesses, care for patients, and grow their communities.

What you will do

• Own the paid media budget and lead campaigns across paid search, paid social, direct mail, and additional channels.
• Partner with growth product, design, development, and product management teams on onboarding, activation, and experimentation.
• Manage the marketing strategy, conversion rate, SEO, and AI-driven discovery presence of hirify.global.com.
• Design lifecycle programs guiding practitioners from first touch through trial, signup, and expansion.
• Apply AI to research, creative testing, campaign optimization, reporting, search, and discovery.
• Define demand-generation KPIs, attribution, and reporting while aligning programs with sales and support outcomes.

Requirements

• 5–7 years of experience driving measurable impact in demand generation or growth marketing.
• Experience managing and scaling multi-million-dollar marketing budgets.
• Deep expertise in marketing analytics, web optimization, lifecycle marketing, and paid acquisition.
• Hands-on use of AI tools and a clear perspective on AI-driven search and discovery.
• Success in high-velocity SMB or consumer business models rather than only account-based marketing or traditional enterprise SaaS.
• Experience collaborating with design, development, and product teams and hiring and developing growth marketing talent.

Culture & Benefits

• Remote work across Canada, the United States, and the United Kingdom.
• More than 900 employees working toward helping healthcare practitioners and other helpers.
• Culture centered on customer impact, adaptability, resilience, learning agility, and humility.
• Open communication, fast iteration, shared problem-solving, and a focus on improving customer and team experiences.
• Salary ranges designed to support growth and progression in the role.