Demand Generation Manager (B2B SaaS)

Location: Toronto, Ontario, Canada; hybrid with attendance at the Toronto office 3 days per week

Annual salary: $139,500–$170,500 CAD; typical starting salary for full readiness is $155,000 CAD.

Company

hirify.global is a digital banking platform that helps self-made business owners manage cash flow and make stronger financial decisions.

What you will do

• Own the end-to-end demand generation strategy for the upmarket and established SMB segment, including channel mix, campaign architecture, nurturing, and conversion.
• Forecast and report monthly qualified lead, pipeline, and revenue performance across marketing programs and owned campaigns.
• Build full-funnel campaigns such as community activations, webinars, email series, upmarket demos, and customer case studies.
• Own the direct SMB budget and coordinate investment with the ABM manager and broader marketing team.
• Partner with Sales and BDR teams to define lead quality, improve handoffs, and increase funnel efficiency.
• Represent the upmarket SMB audience across hirify.global’s marketing programs and use AI for research, ideation, synthesis, and reporting.

Requirements

• 5+ years of demand generation experience in a B2B SaaS environment.
• Experience owning programs, revenue-tied targets, forecasting, and measurable business outcomes.
• Strong understanding of full-funnel marketing, lead quality, conversion, pipeline, and sales collaboration.
• Experience developing focused campaigns for a specific segment or audience rather than relying on generic demand generation.
• Ability to build programs and infrastructure from scratch, use data to shape strategy, and work effectively with ambiguity.
• Ability to work from the Toronto office 3 days per week in a hybrid arrangement.

Culture & Benefits

• Autonomy to solve complex problems and build new approaches without an established playbook.
• Strong emphasis on ownership, measurable impact, continuous improvement, and direct feedback.
• Active use of AI in individual workflows and across the demand generation function.
• Mission-driven work focused on helping small businesses thrive.
• Compensation can change with impact and is not limited to an annual review cycle.

Hiring process

• 25-minute introductory Google Meet call with the hiring manager.
• 45-minute Google Meet deep-dive call with the hiring manager, followed by a 60-minute live working session with the marketing team.
• 45-minute Google Meet interview with a member of the leadership team.