14 часов назад
Director of Global Field Marketing (SaaS)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Director of Global Field Marketing (B2B SaaS): Leading integrated marketing programs across international markets to drive qualified demand, partner engagement, customer growth, and measurable ROI with an accent on localization, channel marketing, digital campaigns, and marketing analytics. Focus on building high-performing teams, optimizing budget allocation and LTV:CAC, developing ABM motions, and scaling SEO, content, events, and partner-led campaigns.
Location: United States; can be based in a North American hub or work remotely from the Eastern or Central Time Zones
Company
is a global software company providing secure infrastructure, IT management, and cyber resilience tools to technology partners and their customers.
What you will do
- Develop and execute integrated marketing strategies across international markets to drive awareness, qualified demand, customer engagement, and revenue growth.
- Manage international marketing budgets and optimize ROI, pipeline contribution, conversion, LTV:CAC, and program effectiveness.
- Build, lead, coach, and develop a high-performing marketing team across local, remote, and cross-functional environments.
- Define localization strategies and collaborate with Sales, Product Marketing, Channel, SDR, Partner Success, and regional leaders on go-to-market planning.
- Manage channel marketing plans, distributor and reseller funding, partner programs, and event strategies.
- Lead multi-channel campaigns, ABM motions, SEO, content marketing, website optimization, personalization, analytics, and performance reporting.
Requirements
- 10+ years of progressive marketing experience across channel marketing, digital marketing, demand generation, events, ABM, SEO, content marketing, and campaign optimization.
- Experience leading marketing programs in a high-volume B2B SaaS environment, preferably with average selling prices of $10,000–$50,000.
- Proven ability to optimize go-to-market mix and budget allocation based on ROI, pipeline contribution, conversion, and LTV:CAC.
- Experience building and leading high-performing marketing teams and managing cross-functional projects.
- Strong understanding of international marketing, localization, regional customer needs, competitive dynamics, and partner-led go-to-market motions.
- Must be able to work from the United States and align with Eastern or Central Time Zones.
Culture & Benefits
- Fully covered medical, dental, and vision insurance for employees and eligible dependents.
- Generous paid time off, observed holidays, paid parental leave, and two paid volunteer days per year.
- 401(k) with company match and Flexible Spending Accounts.
- Employee Stock Purchase Program and wellness rewards.
- Learning opportunities through the N-ablite Learning program.
- On-site gym access at select collaboration hubs and company giving initiatives.
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