Segment Marketing Manager (Fintech)

TL;DR

Segment Marketing Manager (Fintech): Building and scaling verticalized, multi-channel demand generation campaigns for a digital banking platform serving small businesses with an accent on campaign strategy, cross-functional orchestration, and customer-quality measurement. Focus on designing repeatable go-to-market motions, testing new channels, optimizing conversion journeys, and making data-driven decisions across the full funnel.

Location: Toronto, Canada; hybrid work with attendance at the Toronto office three days per week

Salary: CAD 117,000–143,000 annually, with a typical starting salary of CAD 130,000

Company

hirify.global is a digital banking platform that helps self-made business owners manage cash flow and build stronger, more resilient businesses.

What you will do

• Own the strategy, launch, execution, and measurement of end-to-end verticalized campaigns.
• Build evergreen 12-month and quarterly campaign calendars covering webinars, events, sponsorships, content, and offers.
• Orchestrate collaboration across content, brand, influencer, performance, growth, web, lifecycle, and related marketing teams.
• Test platforms, channels, and formats to reach target vertical audiences and turn successful experiments into repeatable plays.
• Improve landing-page messaging and nurture journeys with Brand, Web, and Lifecycle teams.
• Report on cost per approval and customer quality, deciding which initiatives to maintain, change, or stop.

Requirements

• 3–6 years of experience in B2B demand generation or integrated campaign management.
• End-to-end ownership of multi-channel campaigns, from strategy through results.
• Ability to coordinate cross-functional teams and manage multiple parallel workstreams.
• Strong data-driven decision-making and experience working against performance baselines.
• Clear communication skills, including running campaign briefs and retrospectives.
• Ability to work from the Toronto office three days per week.

Culture & Benefits

• Autonomy and responsibility for meaningful business outcomes.
• Encouragement to challenge existing approaches and build new playbooks.
• Feedback-oriented, collaborative working environment.
• Active use of AI to improve how work is performed.
• Compensation growth is tied to impact and is not limited to an annual review cycle.
• Employment offers are conditional on background and employment verification.

Hiring process

• 60-minute Google Meet interview with the Hiring Manager.
• 60-minute live working session with the Marketing Team.
• 45-minute Google Meet interview with a member of the leadership team.