Senior CRM Manager (Monetisation)

Location: Fully remote

Company

hirify.global develops Simple, an AI-powered health coaching app that helps adults lose weight and build healthier habits through personalized support.

What you will do

• Lead CRM monetization projects and campaigns designed to drive revenue growth.
• Design and optimize lifecycle journeys covering acquisition, conversion, and win-back.
• Manage high-volume campaign operations, automation, technical setup, and tool integrations.
• Develop segmentation and communication strategies through continuous testing and experimentation.
• Build an A/B testing framework, analyze results, and recommend data-driven improvements.
• Monitor CRM metrics, improve deliverability, troubleshoot technical issues, and collaborate with Growth, Design, Analytics, and Engineering.

Requirements

• 5+ years of CRM experience spanning communication strategy development and hands-on execution.
• Strong monetization mindset and experience evaluating initiatives by revenue potential.
• Proven experience in customer lifecycle management and driving measurable revenue growth.
• Technical expertise with CRM systems, particularly Braze, plus the ability to troubleshoot campaign execution.
• Proficiency with analytical tools, experiment tracking, performance analysis, and CRM workflow setup.
• Ability to work cross-functionally with Growth teams and developers, taking a proactive problem-solving approach.

Nice to have

• Experience with Customer.io.
• Experience improving email deliverability.

Culture & Benefits

• Remote, in-office, and hybrid work opportunities; this role is listed as fully remote.
• Flexible hours focused on results rather than time spent at a desk.
• Equipment required for the role.
• Premium SIMPLE subscription.
• 21 days of annual leave plus bank holidays observed where you live.
• Competitive salary package based on experience.